Krain is a marketing workspace built to help teams track performance, manage campaigns, and organize content. The goal was to create a clear, modern system where marketers can quickly understand data, launch campaigns, and analyze outcomes without friction.

My Role
UI/UX Design, Product Design, Dashboard Architecture

Problem & Goal

Marketing teams work across multiple tools and often struggle with fragmented data and complex campaign setup flows.
Krain needed a dashboard that:

• Makes performance metrics easy to interpret

• Simplifies campaign creation

• Provides clean analytics and clear trends

• Organizes content and audiences efficiently

Design Approach

1. Structured Navigation

A clean left sidebar groups all major sections—Dashboard, Campaigns, Content, Audience, Analytics—making switching between workflows fast and predictable.

2. Modern, Lightweight Analytics

Key metrics like revenue, orders, engagement, and audience growth are displayed using minimal charts and well-spaced layouts. Tooltips and filter controls help users explore deeper without overwhelming the screen.

3. Guided Workspace Setup

A four-step onboarding flow walks users through connecting channels, importing audiences, enabling automations, and personalizing the dashboard.

4. Streamlined Campaign Builder

Campaign creation flows feature simple layouts, templates for email/SMS/social posts, AI-assisted content generation, and a clear step-by-step structure for scheduling and audience selection.

5. Organized Campaign Table

Campaigns are displayed in a clean table with filters for type, status, audience, and performance, helping teams manage long lists effortlessly.

6. Campaign Detail View

Each campaign includes performance breakdowns, update history, and weekly trends—giving teams a full view of outcomes in one place.

Outcome

A clean, intuitive marketing dashboard that improves visibility, speeds up campaign setup, and presents performance insights clearly. The design supports data-heavy workflows while maintaining a fresh, minimal aesthetic suitable for everyday use.